not
robots
Research &
Strategy
We're
not robots
And the people who choose, love, buy and use your brands aren’t robots. But over and over, we’ve seen brands describe not people, but consumers. Household procurement officers who can be reduced to a series of rational decisions and a bit of data.
It’s boring. And people aren’t.
They’re irrational. They’re emotional. They’re works in progress.
Real understanding – the kind of understanding that can really power a brand and business – begins with recognizing humans and their humanity. With the simple art of asking the right people really good questions. So that’s how we work. We can do that on a small scale or a large one – from qualitative interviews to quantitative surveys. With empathy, creativity and common sense, we find the ironies in their life that shape great insights. And we use those insights to build great brands.
In the end, we bring better human understanding to brands who want it.
If you’re not a robot, maybe we should work together.
WE SERVE PEOPLE,
NOT CONSUMERS.
Thinking about “consumers” is a disservice – to both people and brands. It means viewing people’s lives and decisions through a rational lens, when they are irrational, emotional beings. Real understanding begins with recognizing humans and their humanity.
WE BELIEVE THE BEST INSIGHTS ARE IRONIC TRUTHS.
They’re on the tips of everyone’s tongues but still unsaid. In strategy and storytelling, tension is good! Tension gives us something to solve. And articulating an irony in people’s hearts or minds is a great way of ensuring an implicit tension exists in their lives. One that’s deep and rich, and familiar and new – all at the same time.
AND WE KNOW HOW TO USE THIS TO BUILD BRANDS.
We believe understanding the people you serve is the cornerstone of strategic business growth and competitive advantage. It can (and should!) drive product strategy, product development, brand architecture, brand equity frameworks, message strategy, communications planning, channel planning... and everything else. Knowledge – especially knowledge your competitors don’t have - is power.
WE LOVE TO HELP ANSWER QUESTIONS LIKE...
or, if you're into lingo and lists and stufF…
We’ve worked with lots of amazing brands!
We’ve got category experience ranging from huge companies to tiny start-ups - in everything from cannabis to rockets, from entertainment to education, from big box retailers to stuffed toys... Plus, plenty of other stuff!
As an official research partner of Red Antler, we've worked with lots of brands, like...
And our clients like us!
WHO’S BEHIND
ALL THIS?
That – and a combination of empathy, creativity and common sense - has taken her to global strategic leadership roles at agencies like McCann, BBDO, and Saatchi & Saatchi New York (where she spent 16 years). She’s worked on nine billion-dollar brands for blue chip companies like Amazon, Procter & Gamble, MillerCoors, PepsiCo, JPMorganChase, and Kraft. She’s also done work for small, disruptive startups like Casper, Caviar and Burrow - and some you haven’t heard of yet. Through all that, she’s designed and fielded research, and developed brand and creative strategies across a wide range of categories.
But most importantly, her work drives results. During her tenure as global strategy lead for Olay, the brand achieved the first year of sales growth for Olay following six consecutive years of decline. And while she ran strategy for Tide, the team developed the Tide “Bradshaw Stain” and “It’s A Tide Ad” Super Bowl campaigns, netting the brand’s highest share in decades, as well as 15 Cannes Lions, including the Film Grand Prix and Titanium.
Riding on that high, in 2018, she founded Not Robots to bring better human understanding and strategy to brands who want it. Now she takes the scope of what she learned at the biggest companies in the world, and creates efficient ways for smaller, disruptive companies to use the same tools.
Let’s get
started!
If you’re not a robot, maybe we should work together!
Contact us at hello@wearenotrobots.com
